David Fortin

10 papers and 344 indexed citations i.

David Fortin has authored 10 papers that have received a total of 344 indexed citations. This includes 4 papers in Marketing, 4 papers in Information Systems and Management and 3 papers in Sociology and Political Science. The topics of these papers are Technology Adoption and User Behaviour (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Digital Marketing and Social Media (3 papers). David Fortin is often cited by papers focused on Technology Adoption and User Behaviour (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers) and Digital Marketing and Social Media (3 papers) and collaborates with scholars based in New Zealand, United States and Australia. David Fortin's co-authors include Minhi Hahn, Hyunmo Kang, Ruby Roy Dholakia, Mark Uncles and Norbert Mundorf and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Journal of Consumer Marketing