Élyette Roux

36 papers and 884 indexed citations i.

Élyette Roux has authored 36 papers that have received a total of 884 indexed citations. This includes 20 papers in Marketing, 13 papers in Social Psychology and 9 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (19 papers), Media, Gender, and Advertising (9 papers) and Nostalgia and Consumer Behavior (7 papers). Élyette Roux is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Media, Gender, and Advertising (9 papers) and Nostalgia and Consumer Behavior (7 papers) and collaborates with scholars based in France, Canada and United States. Élyette Roux's co-authors include Aurélie Kessous, Éric Tafani, Jean‐Louis Chandon, Yves Évrard and Bernard Pras and has published in prestigious journals such as Journal of Business Research, Journal of Experimental Social Psychology and Psychology and Marketing