Evert Gummesson
About
Evert Gummesson has authored 77 papers that have received a total of 7.4k indexed citations.
This includes 48 papers in Marketing, 41 papers in Organizational Behavior and Human Resource Management and 16 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (38 papers), Service and Product Innovation (31 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers). Evert Gummesson is often cited by papers focused on Customer Service Quality and Loyalty (38 papers), Service and Product Innovation (31 papers) and Consumer Behavior in Brand Consumption and Identification (16 papers) and collaborates with scholars based in Sweden, Italy and Finland. Evert Gummesson's co-authors include Francesco Polese, Cristina Mele, Hannu Kuusela, Elina Närvänen and Christopher Lovelock and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science
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