Gail Ayala Taylor

14 papers and 580 indexed citations i.

Gail Ayala Taylor has authored 14 papers that have received a total of 580 indexed citations. This includes 7 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (4 papers). Gail Ayala Taylor is often cited by papers focused on Consumer Market Behavior and Pricing (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States, Hong Kong and United Kingdom. Gail Ayala Taylor's co-authors include Scott A. Neslin, Kecia M. Thomas, Kusum L. Ailawadi, Stephanie Dellande and John Saunders and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Retailing and Psychology and Marketing