George C. Shen

10 papers and 567 indexed citations i.

George C. Shen has authored 10 papers that have received a total of 567 indexed citations. This includes 5 papers in Marketing, 4 papers in Sociology and Political Science and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (4 papers), Consumer Retail Behavior Studies (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). George C. Shen is often cited by papers focused on Digital Marketing and Social Media (4 papers), Consumer Retail Behavior Studies (3 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in Taiwan and China. George C. Shen's co-authors include Chun‐Hsien Wang, Szu-Yu Chou, Jyh‐Shen Chiou, Hung-Chang Chiu and Pei‐Ju Chao and has published in prestigious journals such as Journal of Business Research, International Journal of Production Economics and Technological Forecasting and Social Change.