Guiohk Lee

12 papers and 376 indexed citations i.

Guiohk Lee has authored 12 papers that have received a total of 376 indexed citations. This includes 6 papers in Sociology and Political Science, 5 papers in Marketing and 3 papers in Information Systems. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Gender, Feminism, and Media (2 papers). Guiohk Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Gender, Feminism, and Media (2 papers) and collaborates with scholars based in South Korea and United States. Guiohk Lee's co-authors include Jangsun Hwang, Sally J. McMillan, Juran Kim and A‐Reum Jung and has published in prestigious journals such as Sex Roles, Journal of Advertising Research and Journal of Interactive Advertising