Guiyang Xiong
About
Guiyang Xiong has authored 14 papers that have received a total of 428 indexed citations.
This includes 7 papers in Sociology and Political Science, 6 papers in Accounting and 6 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (6 papers), Corporate Finance and Governance (5 papers) and Consumer Market Behavior and Pricing (3 papers). Guiyang Xiong is often cited by papers focused on Digital Marketing and Social Media (6 papers), Corporate Finance and Governance (5 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in United States, Hong Kong and South Korea. Guiyang Xiong's co-authors include Sundar G. Bharadwaj, Pengyuan Wang, Shuai Yang, Tanawat Hirunyawipada and S. P. Raj and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research
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