Haidong Zhao
About
Haidong Zhao has authored 11 papers that have received a total of 228 indexed citations.
This includes 5 papers in Sociology and Political Science, 4 papers in Accounting and 3 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (4 papers), Financial Literacy, Pension, Retirement Analysis (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Haidong Zhao is often cited by papers focused on Digital Marketing and Social Media (4 papers), Financial Literacy, Pension, Retirement Analysis (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in China and United States. Haidong Zhao's co-authors include Lini Zhang, Sophia T. Anong, Brenda J. Cude and Jianying Li and has published in prestigious journals such as Computers in Human Behavior, Journal of Retailing and Consumer Services and International Journal of Bank Marketing
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