Hauke Wetzel
About
Hauke Wetzel has authored 13 papers that have received a total of 364 indexed citations.
This includes 7 papers in Sociology and Political Science, 5 papers in Organizational Behavior and Human Resource Management and 5 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (5 papers) and Impact of Technology on Adolescents (2 papers). Hauke Wetzel is often cited by papers focused on Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (5 papers) and Impact of Technology on Adolescents (2 papers) and collaborates with scholars based in Germany, New Zealand and Australia. Hauke Wetzel's co-authors include Maik Hammerschmidt, Welf H. Weiger, Harald J. van Heerde, Alex R. Zablah and Alexandra Claudia Hess and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science
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