Hira Cho

8 papers and 270 indexed citations i.

Hira Cho has authored 8 papers that have received a total of 270 indexed citations. This includes 6 papers in Marketing, 4 papers in Organizational Behavior and Human Resource Management and 3 papers in Sociology and Political Science. The topics of these papers are Consumer Retail Behavior Studies (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (4 papers). Hira Cho is often cited by papers focused on Consumer Retail Behavior Studies (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States, South Korea and Taiwan. Hira Cho's co-authors include Susan S. Fiorito, Byoungho Jin, Charles F. Hofacker and Hyeon Jeong Cho and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Consumer Marketing and International Journal of Retail & Distribution Management