Hyuk Jun Cheong
About
Hyuk Jun Cheong has authored 10 papers that have received a total of 237 indexed citations.
This includes 8 papers in Sociology and Political Science, 6 papers in Marketing and 5 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (5 papers). Hyuk Jun Cheong is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Technology Adoption and User Behaviour (5 papers) and collaborates with scholars based in United States, South Korea and Japan. Hyuk Jun Cheong's co-authors include Margaret Morrison, Jin‐Seong Park, Yunjae Cheong and Sally J. McMillan and has published in prestigious journals such as Journal of Advertising Research, Journal of Interactive Advertising and Cogent Business & Management
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