Jan U. Becker
About
Jan U. Becker has authored 31 papers that have received a total of 851 indexed citations.
This includes 13 papers in Marketing, 12 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (11 papers), Digital Marketing and Social Media (10 papers) and Consumer Market Behavior and Pricing (7 papers). Jan U. Becker is often cited by papers focused on Customer Service Quality and Loyalty (11 papers), Digital Marketing and Social Media (10 papers) and Consumer Market Behavior and Pricing (7 papers) and collaborates with scholars based in Germany, United States and The Netherlands. Jan U. Becker's co-authors include Christian Barrot, Michel Clément, Sönke Albers, Martin Spann and Ute Schaedel and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Business Ethics
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