Jan‐Benedict E.M. Steenkamp
About
Jan‐Benedict E.M. Steenkamp has authored 136 papers that have received a total of 26.5k indexed citations.
This includes 90 papers in Marketing, 32 papers in Organizational Behavior and Human Resource Management and 26 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (53 papers), Consumer Market Behavior and Pricing (42 papers) and Customer Service Quality and Loyalty (30 papers). Jan‐Benedict E.M. Steenkamp is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (53 papers), Consumer Market Behavior and Pricing (42 papers) and Customer Service Quality and Loyalty (30 papers) and collaborates with scholars based in United States, The Netherlands and Belgium. Jan‐Benedict E.M. Steenkamp's co-authors include Nirmalya Kumar, Inge Geyskens, Marnik G. Dekimpe, Michel Wedel and Lisa K. Scheer and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Strategic Management Journal
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