Jaspreet Kaur

28 papers and 230 indexed citations i.

Jaspreet Kaur has authored 28 papers that have received a total of 230 indexed citations. This includes 11 papers in Marketing, 8 papers in Sociology and Political Science and 5 papers in Information Systems and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (8 papers) and Environmental Sustainability in Business (5 papers). Jaspreet Kaur is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Consumer Retail Behavior Studies (8 papers) and Environmental Sustainability in Business (5 papers) and collaborates with scholars based in India, United Kingdom and Australia. Jaspreet Kaur's co-authors include Rambabu Lavuri, Emmanuel Mogaji, Ratri Parida, Park Thaichon and Erica Lawson and has published in prestigious journals such as Psychology and Marketing, Journal of environmental chemical engineering and Journal of Consumer Behaviour.