Jayati Sinha

19 papers and 316 indexed citations i.

Jayati Sinha has authored 19 papers that have received a total of 316 indexed citations. This includes 7 papers in Social Psychology, 7 papers in Marketing and 4 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Behavioral Health and Interventions (4 papers) and Cultural Differences and Values (3 papers). Jayati Sinha is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Behavioral Health and Interventions (4 papers) and Cultural Differences and Values (3 papers) and collaborates with scholars based in United States, Australia and South Korea. Jayati Sinha's co-authors include Promothesh Chatterjee, Rajesh Bagchi, Julia Bayuk and Randall L. Rose and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research