J.E.B.M. Steenkamp
About
J.E.B.M. Steenkamp has authored 8 papers that have received a total of 49 indexed citations.
This includes 4 papers in Economics and Econometrics, 3 papers in Marketing and 1 paper in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (2 papers), Economics of Agriculture and Food Markets (2 papers) and Consumer Behavior in Brand Consumption and Identification (1 paper). J.E.B.M. Steenkamp is often cited by papers focused on Consumer Market Behavior and Pricing (2 papers), Economics of Agriculture and Food Markets (2 papers) and Consumer Behavior in Brand Consumption and Identification (1 paper) and collaborates with scholars based in The Netherlands and United States. J.E.B.M. Steenkamp's co-authors include Marnik G. Dekimpe, M.T.G. Meulenberg, Barbara Deleersnyder, Berend Wierenga and Hannes Datta and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Psychology and NJAS - Wageningen Journal of Life Sciences
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