Jenny van Doorn
About
Jenny van Doorn has authored 42 papers that have received a total of 5.1k indexed citations.
This includes 31 papers in Marketing, 13 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Retail Behavior Studies (10 papers). Jenny van Doorn is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Customer Service Quality and Loyalty (11 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in The Netherlands, United States and Germany. Jenny van Doorn's co-authors include Peter C. Verhoef, Peter S. H. Leeflang, Dhruv Grewal, Martin Mende and Jaap E. Wieringa and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research
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