Jiyoung Hwang

27 papers and 1.2k indexed citations i.

Jiyoung Hwang has authored 27 papers that have received a total of 1.2k indexed citations. This includes 13 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 7 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (7 papers). Jiyoung Hwang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in United States and South Korea. Jiyoung Hwang's co-authors include Jae‐Eun Chung, Laee Choi, Jay Kandampully, Jeeyae Choi and Eunjoo Cho and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services.