JoAndrea Hoegg
About
JoAndrea Hoegg has authored 29 papers that have received a total of 1.2k indexed citations.
This includes 17 papers in Marketing, 13 papers in Social Psychology and 11 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Color perception and design (7 papers) and Psychology of Moral and Emotional Judgment (7 papers). JoAndrea Hoegg is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Color perception and design (7 papers) and Psychology of Moral and Emotional Judgment (7 papers) and collaborates with scholars based in Canada, United States and United Kingdom. JoAndrea Hoegg's co-authors include Darren W. Dahl, Joseph W. Alba, Karl Aquino, Michael Lewis and Daniel P. Skarlicki and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research
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