Jochen Hartmann

23 papers and 648 indexed citations i.

Jochen Hartmann has authored 23 papers that have received a total of 648 indexed citations. This includes 12 papers in Artificial Intelligence, 9 papers in Sociology and Political Science and 7 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Sentiment Analysis and Opinion Mining (5 papers). Jochen Hartmann is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Sentiment Analysis and Opinion Mining (5 papers) and collaborates with scholars based in Germany, The Netherlands and United States. Jochen Hartmann's co-authors include Mark Heitmann, Christina Schamp, Oded Netzer, Stefan Feuerriegel and Patrick Zschech and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Marketing Research and Journal of Business Research.