Joe A. Dodson

12 papers and 612 indexed citations i.

Joe A. Dodson has authored 12 papers that have received a total of 612 indexed citations. This includes 8 papers in Marketing, 3 papers in Sociology and Political Science and 3 papers in Management of Technology and Innovation. The topics of these papers are Consumer Market Behavior and Pricing (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Service and Product Innovation (2 papers). Joe A. Dodson is often cited by papers focused on Consumer Market Behavior and Pricing (5 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Service and Product Innovation (2 papers) and collaborates with scholars based in United States and Philippines. Joe A. Dodson's co-authors include Andris A. Zoltners, Alice M. Tybout, Brian Sternthal and Eitan Muller and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.