Joel Mero
About
Joel Mero has authored 21 papers that have received a total of 550 indexed citations.
This includes 10 papers in Sociology and Political Science, 7 papers in Marketing and 7 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (7 papers) and Big Data and Business Intelligence (6 papers). Joel Mero is often cited by papers focused on Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (7 papers) and Big Data and Business Intelligence (6 papers) and collaborates with scholars based in Finland, Australia and Sweden. Joel Mero's co-authors include Heikki Karjaluoto, Anssi Tarkiainen, Paavo Ritala, Elina Jaakkola and Juha Munnukka and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Journal of Services Marketing
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