Johanna Frösén
About
Johanna Frösén has authored 12 papers that have received a total of 338 indexed citations.
This includes 9 papers in Strategy and Management, 5 papers in Organizational Behavior and Human Resource Management and 5 papers in Marketing. The topics of these papers are Innovation and Knowledge Management (6 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Johanna Frösén is often cited by papers focused on Innovation and Knowledge Management (6 papers), Customer Service Quality and Loyalty (5 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in Finland, Russia and Sweden. Johanna Frösén's co-authors include Henrikki Tikkanen, Matti Jaakkola, Jaakko Aspara, Xiaoning Liang and Mikko Laukkanen and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Industrial Marketing Management
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