John C. Mowen

90 papers and 5.2k indexed citations i.

John C. Mowen has authored 90 papers that have received a total of 5.2k indexed citations. This includes 41 papers in Marketing, 27 papers in Organizational Behavior and Human Resource Management and 24 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (25 papers), Customer Service Quality and Loyalty (25 papers) and Consumer Retail Behavior Studies (10 papers). John C. Mowen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Customer Service Quality and Loyalty (25 papers) and Consumer Retail Behavior Studies (10 papers) and collaborates with scholars based in United States, Hong Kong and Latvia. John C. Mowen's co-authors include Tom J. Brown, Eric G. Harris, Goutam Chakraborty, Greg W. Marshall and Xiang Fang and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Applied Psychology