John U. Farley
About
John U. Farley has authored 126 papers that have received a total of 9.8k indexed citations.
This includes 40 papers in Marketing, 31 papers in Economics and Econometrics and 28 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (24 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Innovation Diffusion and Forecasting (13 papers). John U. Farley is often cited by papers focused on Consumer Market Behavior and Pricing (24 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Innovation Diffusion and Forecasting (13 papers) and collaborates with scholars based in United States, China and United Kingdom. John U. Farley's co-authors include Donald R. Lehmann, Rohit Deshpandé, James M. Hulbert, Noël Capon and L. Winston Ring and has published in prestigious journals such as Journal of the American Statistical Association, Journal of Marketing and Econometrica
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