Judy A. Siguaw
About
Judy A. Siguaw has authored 77 papers that have received a total of 6.9k indexed citations.
This includes 32 papers in Organizational Behavior and Human Resource Management, 31 papers in Marketing and 21 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (30 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Marketing and Social Media (14 papers). Judy A. Siguaw is often cited by papers focused on Customer Service Quality and Loyalty (30 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Marketing and Social Media (14 papers) and collaborates with scholars based in United States, Latvia and Singapore. Judy A. Siguaw's co-authors include Cathy A. Enz, Penny M. Simpson, Xiaojing Sheng, Adamantios Diamantopoulos and Thomas L. Baker and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research.
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