Jurui Zhang

10 papers and 359 indexed citations i.

Jurui Zhang has authored 10 papers that have received a total of 359 indexed citations. This includes 9 papers in Sociology and Political Science, 6 papers in Marketing and 2 papers in Artificial Intelligence. The topics of these papers are Digital Marketing and Social Media (8 papers), Consumer Market Behavior and Pricing (3 papers) and Media Influence and Politics (2 papers). Jurui Zhang is often cited by papers focused on Digital Marketing and Social Media (8 papers), Consumer Market Behavior and Pricing (3 papers) and Media Influence and Politics (2 papers) and collaborates with scholars based in United States and China. Jurui Zhang's co-authors include Yubo Chen, Yinglei Wang, Raymond Liu, Liu Yong and Jan‐Benedict E.M. Steenkamp and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Marketing Science.