Ju‐Young Kim
About
Ju‐Young Kim has authored 14 papers that have received a total of 515 indexed citations.
This includes 12 papers in Marketing, 4 papers in Economics and Econometrics and 3 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (8 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Auction Theory and Applications (3 papers). Ju‐Young Kim is often cited by papers focused on Consumer Market Behavior and Pricing (8 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Auction Theory and Applications (3 papers) and collaborates with scholars based in Germany, United States and United Kingdom. Ju‐Young Kim's co-authors include Martin Natter, Martin Spann, Shawndra Hill, Oliver Hinz and Steve Hoeffler and has published in prestigious journals such as Journal of Neuroscience, Journal of Marketing and MIS Quarterly
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