Keith Wilcox
About
Keith Wilcox has authored 23 papers that have received a total of 1.4k indexed citations.
This includes 11 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Behavioral Health and Interventions (4 papers). Keith Wilcox is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (5 papers) and Behavioral Health and Interventions (4 papers) and collaborates with scholars based in United States, United Kingdom and France. Keith Wilcox's co-authors include Juliano Laran, Andrew T. Stephen, Dhruv Grewal, Beth Vallen and Nancy M. Puccinelli and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Marketing Research
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