Lara Stocchi
About
Lara Stocchi has authored 25 papers that have received a total of 447 indexed citations.
This includes 19 papers in Marketing, 17 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (10 papers). Lara Stocchi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in Australia, United Kingdom and New Zealand. Lara Stocchi's co-authors include Nina Michaelidou, Malcolm Wright, Carl Driesener, Milena Micevski and John Dawes and has published in prestigious journals such as Journal of the Academy of Marketing Science, European Journal of Marketing and Psychology and Marketing
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