Leona Tam
About
Leona Tam has authored 26 papers that have received a total of 1.5k indexed citations.
This includes 11 papers in Applied Psychology, 9 papers in Marketing and 6 papers in Sociology and Political Science. The topics of these papers are Behavioral Health and Interventions (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Decision-Making and Behavioral Economics (4 papers). Leona Tam is often cited by papers focused on Behavioral Health and Interventions (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Decision-Making and Behavioral Economics (4 papers) and collaborates with scholars based in United States, Australia and Ghana. Leona Tam's co-authors include Jelena Spanjol, Vivian W.Y. Tam, Utpal M. Dholakia, Nancy Wong and Nadia Zainuddin and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing and Journal of Consumer Research
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