Leonidas Hatzithomas

37 papers and 384 indexed citations i.

Leonidas Hatzithomas has authored 37 papers that have received a total of 384 indexed citations. This includes 22 papers in Marketing, 18 papers in Sociology and Political Science and 8 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (17 papers) and Media, Gender, and Advertising (8 papers). Leonidas Hatzithomas is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (17 papers) and Media, Gender, and Advertising (8 papers) and collaborates with scholars based in Greece, Cyprus and France. Leonidas Hatzithomas's co-authors include Christina Boutsouki, Thomas Fotiadis, Yorgos Zotos, Αντώνιος Γαστεράτος and Panagiotis Gkorezis and has published in prestigious journals such as Food Research International, Sustainability and Psychology and Marketing.