Li‐Wei Mai

19 papers and 371 indexed citations i.

Li‐Wei Mai has authored 19 papers that have received a total of 371 indexed citations. This includes 12 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 5 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (9 papers), Consumer Retail Behavior Studies (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Li‐Wei Mai is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Consumer Retail Behavior Studies (9 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in United Kingdom. Li‐Wei Mai's co-authors include Mitchell Ness, Norman Peng, Annie Chen and Richard Harding and has published in prestigious journals such as Studies in Higher Education, Journal of Marketing Management and British Food Journal