Luca Petruzzellis

27 papers and 508 indexed citations i.

Luca Petruzzellis has authored 27 papers that have received a total of 508 indexed citations. This includes 12 papers in Sociology and Political Science, 11 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Retail Behavior Studies (8 papers) and Digital Marketing and Social Media (6 papers). Luca Petruzzellis is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Consumer Retail Behavior Studies (8 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in Italy, United States and Israel. Luca Petruzzellis's co-authors include Salvatore Romanazzi, Marco Visentin, Marco Pichierri, Russell S. Winer and C. Samuel Craig and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Psychology and Marketing