Marco Pichierri

28 papers and 574 indexed citations i.

Marco Pichierri has authored 28 papers that have received a total of 574 indexed citations. This includes 21 papers in Marketing, 10 papers in Sociology and Political Science and 7 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (16 papers), Environmental Sustainability in Business (5 papers) and Consumer Retail Behavior Studies (5 papers). Marco Pichierri is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Environmental Sustainability in Business (5 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in Italy, United States and Thailand. Marco Pichierri's co-authors include Giovanni Pino, Gianluigi Guido, Alessandro M. Peluso, Gabriele Pizzi and Rajan Nataraajan and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Trends in Food Science & Technology