Lukas P. Forbes
About
Lukas P. Forbes has authored 11 papers that have received a total of 683 indexed citations.
This includes 6 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers). Lukas P. Forbes is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States. Lukas P. Forbes's co-authors include Traci H. Freling, Andrea L. Dixon, Douglas L. Fugate, Rosann L. Spiro and Adam Rapp and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Services Marketing and Journal of Product & Brand Management.
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