María Merino

6 papers and 460 indexed citations i.

María Merino has authored 6 papers that have received a total of 460 indexed citations. This includes 3 papers in Sociology and Political Science, 3 papers in Marketing and 1 paper in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (2 papers), Digital Marketing and Social Media (2 papers) and Consumer Retail Behavior Studies (2 papers). María Merino is often cited by papers focused on Consumer Market Behavior and Pricing (2 papers), Digital Marketing and Social Media (2 papers) and Consumer Retail Behavior Studies (2 papers) and collaborates with scholars based in Mexico, United States and The Netherlands. María Merino's co-authors include Peter C. Verhoef, Robert A. Peterson, Donald R. Lehmann, Jacquelyn S. Thomas and John Hogan and has published in prestigious journals such as Journal of Business Research, Journal of Service Research and Psychology and Marketing