Marija Ham

13 papers and 355 indexed citations i.

Marija Ham has authored 13 papers that have received a total of 355 indexed citations. This includes 9 papers in Marketing, 7 papers in Sociology and Political Science and 3 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Environmental Sustainability in Business (4 papers). Marija Ham is often cited by papers focused on Digital Marketing and Social Media (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Environmental Sustainability in Business (4 papers) and collaborates with scholars based in Croatia and Pakistan. Marija Ham's co-authors include Wajeeha Aslam, Imtiaz Arif, Kashif Farhat, Martina Triplat Horvat and Anita Frajman Ivković and has published in prestigious journals such as British Food Journal, Economic Research-Ekonomska Istraživanja and Review of Business Management