Martin Natter

55 papers and 1.5k indexed citations i.

Martin Natter has authored 55 papers that have received a total of 1.5k indexed citations. This includes 36 papers in Marketing, 12 papers in Management Science and Operations Research and 11 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (28 papers), Consumer Retail Behavior Studies (11 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Martin Natter is often cited by papers focused on Consumer Market Behavior and Pricing (28 papers), Consumer Retail Behavior Studies (11 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in Germany, Austria and Switzerland. Martin Natter's co-authors include Andreas Mild, Ju‐Young Kim, Alfred Taudes, Martin Spann and Thomas Reutterer and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research