Martin Waiguny
About
Martin Waiguny has authored 15 papers that have received a total of 349 indexed citations.
This includes 10 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Literature and Literary Theory. The topics of these papers are Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Media Influence and Health (6 papers). Martin Waiguny is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Media Influence and Health (6 papers) and collaborates with scholars based in Austria, New Zealand and United States. Martin Waiguny's co-authors include Ralf Terlutter, Michelle R. Nelson, Sonja Grabner‐Kräuter, Birgit Teufer and Sandra Diehl and has published in prestigious journals such as Journal of Medical Internet Research, Journal of Advertising and British Food Journal
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