Mary Lambkin
About
Mary Lambkin has authored 23 papers that have received a total of 1.3k indexed citations.
This includes 14 papers in Marketing, 13 papers in Strategy and Management and 9 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Firm Innovation and Growth (7 papers) and Corporate Finance and Governance (7 papers). Mary Lambkin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Firm Innovation and Growth (7 papers) and Corporate Finance and Governance (7 papers) and collaborates with scholars based in Ireland, France and Spain. Mary Lambkin's co-authors include Laurent Muzellec, Mahabubur Rahman, M. Ángeles Rodríguez‐Serrano, George S. Day and S. M. Riad Shams and has published in prestigious journals such as Journal of Marketing, Strategic Management Journal and Journal of Business Research
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