Michael Paul
About
Michael Paul has authored 19 papers that have received a total of 1.3k indexed citations.
This includes 10 papers in Sociology and Political Science, 8 papers in Organizational Behavior and Human Resource Management and 8 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (6 papers) and Psychology of Social Influence (5 papers). Michael Paul is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Customer Service Quality and Loyalty (6 papers) and Psychology of Social Influence (5 papers) and collaborates with scholars based in Germany, Australia and Latvia. Michael Paul's co-authors include Thorsten Hennig‐Thurau, Dwayne D. Gremler, Markus Groth, Kevin P. Gwinner and Caroline Wiertz and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of the Academy of Marketing Science
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