Monle Lee
About
Monle Lee has authored 25 papers that have received a total of 1.1k indexed citations.
This includes 13 papers in Sociology and Political Science, 12 papers in Organizational Behavior and Human Resource Management and 11 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (10 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Monle Lee is often cited by papers focused on Digital Marketing and Social Media (10 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in United States and Taiwan. Monle Lee's co-authors include Yi-Ching Hsieh, Hung-Chang Chiu, Yuan‐Shuh Lii, John A. Ruhe and Hung‐Chang Chiu and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and European Journal of Marketing
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