Morgan K. Ward

9 papers and 750 indexed citations i.

Morgan K. Ward has authored 9 papers that have received a total of 750 indexed citations. This includes 6 papers in Marketing, 5 papers in Sociology and Political Science and 5 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Cultural Differences and Values (4 papers) and Social and Intergroup Psychology (2 papers). Morgan K. Ward is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Cultural Differences and Values (4 papers) and Social and Intergroup Psychology (2 papers) and collaborates with scholars based in United States and Canada. Morgan K. Ward's co-authors include Susan M. Broniarczyk, Jonah Berger, Darren W. Dahl, Jennifer Argo and Katherine White and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research