M.S. Balaji

90 papers and 3.6k indexed citations i.

M.S. Balaji has authored 90 papers that have received a total of 3.6k indexed citations. This includes 57 papers in Marketing, 53 papers in Sociology and Political Science and 38 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (46 papers), Customer Service Quality and Loyalty (37 papers) and Consumer Behavior in Brand Consumption and Identification (25 papers). M.S. Balaji is often cited by papers focused on Digital Marketing and Social Media (46 papers), Customer Service Quality and Loyalty (37 papers) and Consumer Behavior in Brand Consumption and Identification (25 papers) and collaborates with scholars based in China, India and Australia. M.S. Balaji's co-authors include Subhash Jha, Yangyang Jiang, Sanjit Kumar Roy, Payal S. Kapoor and Kok Wei Khong and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Computers in Human Behavior