Muhammad Mohsin Butt

32 papers and 1.4k indexed citations i.

Muhammad Mohsin Butt has authored 32 papers that have received a total of 1.4k indexed citations. This includes 16 papers in Sociology and Political Science, 14 papers in Organizational Behavior and Human Resource Management and 14 papers in Marketing. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (11 papers) and Halal products and consumer behavior (8 papers). Muhammad Mohsin Butt is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (11 papers) and Halal products and consumer behavior (8 papers) and collaborates with scholars based in Malaysia, Pakistan and United Arab Emirates. Muhammad Mohsin Butt's co-authors include Stephen Wilkins, Ernest Cyril de Run, Fon Sim Ong, Troy Heffernan and Kok Wei Khong and has published in prestigious journals such as Journal of Business Ethics, European Journal of Marketing and Business Strategy and the Environment.