Nancy V. Wünderlich

33 papers and 1.8k indexed citations i.

Nancy V. Wünderlich has authored 33 papers that have received a total of 1.8k indexed citations. This includes 20 papers in Marketing, 17 papers in Organizational Behavior and Human Resource Management and 15 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (17 papers), Service and Product Innovation (12 papers) and Digital Marketing and Social Media (10 papers). Nancy V. Wünderlich is often cited by papers focused on Customer Service Quality and Loyalty (17 papers), Service and Product Innovation (12 papers) and Digital Marketing and Social Media (10 papers) and collaborates with scholars based in Germany, United Kingdom and United States. Nancy V. Wünderlich's co-authors include Florian von Wangenheim, Jan H. Schumann, Markus Blut, Christian Brock and Heiner Evanschitzky and has published in prestigious journals such as Journal of Consumer Research, MIS Quarterly and Journal of Business Research.