Nancy V. Wünderlich
About
Nancy V. Wünderlich has authored 32 papers that have received a total of 1.7k indexed citations.
This includes 19 papers in Marketing, 17 papers in Organizational Behavior and Human Resource Management and 15 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (17 papers), Service and Product Innovation (11 papers) and Digital Marketing and Social Media (10 papers). Nancy V. Wünderlich is often cited by papers focused on Customer Service Quality and Loyalty (17 papers), Service and Product Innovation (11 papers) and Digital Marketing and Social Media (10 papers) and collaborates with scholars based in Germany, United Kingdom and United States. Nancy V. Wünderlich's co-authors include Florian von Wangenheim, Jan H. Schumann, Christian Brock, Markus Blut and Heiner Evanschitzky and has published in prestigious journals such as Journal of Consumer Research, MIS Quarterly and Journal of Business Research.
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