Naoto Onzo
About
Naoto Onzo has authored 13 papers that have received a total of 407 indexed citations.
This includes 7 papers in Marketing, 5 papers in Strategy and Management and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (4 papers). Naoto Onzo is often cited by papers focused on Consumer Market Behavior and Pricing (4 papers), Consumer Behavior in Brand Consumption and Identification (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Japan, United States and Australia. Naoto Onzo's co-authors include Tomoaki Sakano, Jean L. Johnson, Frank Alpert, Mahesh Rajan and John L. Graham and has published in prestigious journals such as Journal of Marketing, Journal of International Business Studies and Journal of Product Innovation Management
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