Natascha Loebnitz
About
Natascha Loebnitz has authored 16 papers that have received a total of 469 indexed citations.
This includes 12 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Plant Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Environmental Sustainability in Business (6 papers) and Cultural Differences and Values (4 papers). Natascha Loebnitz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Environmental Sustainability in Business (6 papers) and Cultural Differences and Values (4 papers) and collaborates with scholars based in Denmark, Germany and China. Natascha Loebnitz's co-authors include Klaus G. Grunert, Stephan Zielke, Yanfeng Zhou, Geertje Schuitema and Tobias Otterbring and has published in prestigious journals such as Journal of Business Research, Psychology and Marketing and Food Quality and Preference
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